The Cloverfield Phenomenon
January 21, 2008
Yes, I used the “P” word. From the mysteriously tantalizing trailers to the obsessive pursuit of all the viral marketing material to the LOUD $41 million dollar noise made at the box office this past weekend, Cloverfield is now, officially, a phenomenon.
And you just KNOW the folks at Paramount are giddy about how well it’s doing especially considering the budget for the movie is estimated to have been only $25-30 million. JJ is already thinking about what comes next and I’m sure the studio will want to get an official multi-sequel deal in place very soon.  For all you scavenger-surfing viralists, get ready for more online adventures with Tagruato and Slusho (and probably more MySpace pages).
Remember:Â You can’t drink just six!
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